Isa Herrera, MSPT, CSCS · Pelvic Floor Physical Therapist · 21 Years · Five Books

Your bladder. Your pelvic floor. They told you it was just normal aging. It is not.

Isa Herrera, MSPT, CSCS, is a pelvic floor physical therapist. 21 years, 22,000 women. She works with women on leaking, pelvic pain, prolapse and what menopause changes. She is the author of five books and the founder of Rootganic. Her approach adds layers to pelvic floor work, including head to toe fascial connections, and layering in mind-body elements.

Get the Free Resources Meet Isa
Isa Herrera holding an anatomical model of the pelvis with the muscle layer in pink, pointing at it and smiling.

Isa's work has been featured in:

  • The PBS logo, a public television network that has featured Isa Herrera's pelvic health work.
  • The Guardian masthead, a newspaper that has covered Isa Herrera's pelvic health work.
  • The U.S. News & World Report logo, an outlet that has featured Isa Herrera's pelvic health work.
  • The TODAY show logo, a program that has featured Isa Herrera's pelvic floor work.
  • The ABC logo, a television network that has featured Isa Herrera's pelvic floor work.
  • The Oprah.com logo, a publication that has featured Isa Herrera, MSPT, CSCS.
  • The Women's Health magazine logo, a publication that has featured Isa Herrera's pelvic health work.

I know the pelvic floor from the inside.

Isa Herrera smiling directly at the reader, hair down, in a light blue blouse and a silver statement necklace.

I didn't start here as the expert. There was a time when I couldn't even heal myself.

I leaked. I hurt. Intimacy was something I braced for instead of something I wanted. So I went looking for someone who could tell me why. Gynecologist. Urologist. Another gynecologist. I call it the Doctor Road Show, and I was on it for years.

Scans, swabs, prescriptions. Nobody checked the muscle.

That's the gap I've spent 21 years closing, first for myself and then for over 22,000 women and counting, who wanted to lift their kids or grandkids and stop mapping bathrooms.

Read the whole story here

You are the heroine of your own story. Nothing has to be installed in you. What you need is already there, waiting to be woken up.

Isa Herrera smiling directly at the reader, hair down, in a light blue blouse and a silver statement necklace.

Here is why nobody found it. Every expert reaches for the only tool he owns. The surgeon cuts. The chiropractor adjusts. Each one is good at his tool, and not one of them was assigned the whole.

So the right things arrived in the wrong order. That is what the S.T.A.R.R. System™ is built around.

Effort was never the problem. Sequence was.

Isa Herrera's mission is to help one million women overcome pelvic floor disorders.

Four doors, and she built every one of them.

Isa Herrera, MSPT, CSCS, smiling in a pale blue shirt outdoors, backlit by sun through a screened garden.

Work with Isa. The S.T.A.R.R. System™ is the framework. V-Core Lift Essentials is how she guides you through it, from home.

See the programs
Isa Herrera seated on a deep teal sofa in a white top, beside a framed painting and a tall palm.

Books. Five published works on pelvic power, Kegel science and women's strength, written across 21 years of clinical practice.

Browse the books
Isa Herrera smiling at a wood table with a Total Fem Collagen pouch and white supplement bottles on wood risers.

Supplements. Isa formulated the Rootganic line herself. It lives on rootganic.com, where you can see the whole range, the bundles and the programs.

Shop Rootganic
Four of Isa Herrera's free guide covers standing side by side on ivory, each showing her photograph and title.

Free Resources. She cannot reach every woman one at a time. So the guides are free, and there is no catch.

Browse free resources

The numbers are not the point. The pattern is.

Isa Herrera standing against a warm stucco wall in a white button-down shirt and a round gold pendant, smiling.

Pelvic Power Hour™ Podcast

I help women have happy vaginas, happy bladders and happy lives.

with Isa Herrera, MSPT, CSCS

22,000 women across 21 years. 5,748 questions answered live and on camera.

More than any other, they asked the same one. Am I doing this right?

Every episode of Pelvic Power Hour starts with a real woman's letter.

"I find the hardest thing is to realize that I'm still lovable and my body is not failing me. It's showing me that I need to love it and work with it to get better."

Marianick Diodati (Verified Customer. Results May Vary.)

What vagina type are you?

Four pop art comic panels, each a different woman on a teal ground with a thought bubble naming her type.

That question. Am I doing this right? It has no general answer. Some women need to strengthen. Some need to release. There is no one-size pelvic floor exercise, and doing the wrong one makes it worse. That is why the type comes before the plan.

That is not what happened to you. Your type was never on the form, and the plan was written for a body nobody had named.

Better, then back. Better, then back. You were not doing them wrong. You were doing the ones that were not yours.

Name the type first and the cycle stops.

There are four. Laid Back Lucy, Tense Tamara, Baffled Bonnie and Healthy Heather. One of them is you.

60,429 women have already found out which one they are. Yours takes about three minutes.

Show Me My V-Type

Frequently Asked Questions (Based on Real Questions)

Who is Isa Herrera, and why a pelvic floor specialist rather than a generalist?

Isa Herrera is a pelvic floor physical therapist, a specialty that works muscles a general exam doesn't cover. 21 years, 22,000 women. Every expert reaches for the only tool he owns, and choosing the right one matters.

More about Isa and how she works.

What is the V-Types system, and what does the quiz actually tell me?

V-Types sorts women into four patterns so the plan matches your body, and the quiz names yours. 60,429 women have taken it. A plan built for the average woman is the one that has already failed you.

Find your V-Type.

Are Kegels enough on their own, or do they fail some women?

Kegels alone aren't enough for every woman. A pelvic floor that's already tight only tightens further. A short, tense muscle still contracts, just poorly. Isa has women lengthen and release first with reverse Kegels, then strengthen. The order is everything.

The Perfect Kegel Checklist walks through all five steps.

Is leaking a normal part of getting older, or can it change?

Leaking is common. It's not normal, those are not the same thing, and it can change. If you've quietly stopped running and jumping, you're not unusual. Your pelvic floor is muscle, and muscle answers to the right work.

More on leaking in the bladder resources.

What is pelvic organ prolapse, and what can be done about it?

Prolapse is when a pelvic organ shifts because the support underneath it changed, and that support can be trained. That support is the pelvic floor and the deep core working as one. Isa trains both at the same time.

Isa covers prolapse in depth on the podcast.

Is this just aging, or can something still change after menopause?

Age changes the tissue. It doesn't decide what you can still do with the muscle. If you've already given up the dancing and the hikes, you're in the majority. Muscle answers to training through and after menopause.

The free resource library is where to start.

Why does sex hurt, and is painful sex something I have to live with?

Painful sex is often a pelvic floor issue. It's common, and it isn't something you have to accept. The muscles that hurt are muscles, and muscles can be worked with. Isa has been asked this for 21 years. It is an ordinary question.

If dryness is part of it, start with the Vaginal Dryness Survival Guide.

Can I do anything at home for pelvic floor symptoms?

Yes. Home technique works, and it is how the women Isa works with do this. Breathwork, release work and the right kind of Kegel all belong at home. Isa's work is delivered online, so everything is built to be done in your own room.

Her programs are where the full method lives.

Does vaginal dryness always come from hormones, or can tight pelvic floor muscles cause it?

Sometimes it's muscular. A pelvic floor held too tight is a cause of dryness that rarely gets checked. Reverse Kegels release that tightness, and they work really well for it. It is the same tightness behind the Kegel question above, showing up as an entirely different complaint.

The Perfect Kegel Checklist covers the release work too.

Isa Herrera, MSPT, CSCS, seated at her desk with an open laptop, wearing a cream cardigan against a warm neutral wall.